The Essentials of a Website that Converts

The goal of any website is to convert. Whether your goal is moving customers to purchase, subscribe, or call, your website needs to be optimized to make it happen.

So how do you know if your website can convert those site visits to sales? In this episode Jessica Riedy of Social Siren Marketing and Scott Bertz of Web Work Life discuss the most common issues with websites that may be sending away traffic. We share the top reasons why customers are leaving before making a purchase, and discuss the basics of websites for small business.