The Social Siren Blog

Running a business is tough, and we've built this blog to help you overcome every obstacle. We cover it all, from tackling the unexpected to creating effective business strategies.

Jess Riedy, founder and CEO of Social Siren Marketing, talks about business growth, marketing strategy, productivity, and shifting your mindset toward success in weekly episodes designed to help you succeed.

4

Easy Steps To Real Productivity

Any business owner knows that growing a company takes productivity and focus. But sometimes it’s difficult to stay on task when there are so many distractions demanding your attention. Which happens almost every day.    Don’t feel defeated. Here are a few easy tips to help you stay focused and get the most out of…

blog pic

Beyond Branding: 3 Unexpected Things That Determine How the World Sees Your Business

As business owners, we hear the word ‘branding’ a lot. We hear we need to be consistent with it, it needs to represent who we are, and it’s how our customers recognize us. You may wonder, “what the hell is branding, exactly?” Your “Brand” is how the world sees your business: the impression they get…

blog pic

Goals That Matter

Goals that Matter: How to create goals that will propel you forward in 2023 There’s no question that setting goals is important for any business. But what goals should you be setting? What will help you achieve the kind of growth and productivity you’re looking for? In this article, I’ll share some strategies for creating…

Brand voice

Finding Your Brand Voice

Finding a distinct and recognizable brand voice can be difficult, but it is an essential part of creating an impactful message and brand. Your brand voice is a part of your online identity, and how you communicate with your customers. Having a distinct voice that resonates with others will help foster stronger relationships. Without one,…

Money Saving tips for your Marketing

Strategies for Cost-Effective Marketing

Strategies for Cost-Effective Marketing Are you looking for ways to promote your business without breaking the bank? Advertising can be expensive, but it doesn’t have to be. From leveraging social media to investing in inexpensive marketing tactics, there are plenty of options that won’t drain your budget. Here are four ways to save money on…

Create a Visual Brand

5 Ways to Step Up Your Branding and Product Photography

If you’re not paying attention to your branding and product photography, you’re missing out on a huge opportunity to improve your business. How many times have you chosen one restaurant over another because the food LOOKED good in the photos? Or went out of your way to visit an antique store that LOOKED cute from…

bad review, negative review

When Bad Reviews Come Knocking…

Well, it finally happened. The business that you built with your blood, sweat, and tears got a negative review. And what’s worse, it’s out there for the whole world to see. The first thing you need to do is take a deep breath and relax. A bad review is not the end of the world,…

Set goals

4 Steps to Build a Content Strategy for Your Business

Having a solid content strategy in place is essential for successful social media growth and marketing. But does the term ‘content strategy’ sound a little scary?   Let’s break it down and talk about what a content strategy is, the reasons you NEED (yes, need) a content strategy for your business, and the pieces that go…

Checklist social siren

5 Resources to Streamline Your Bottom Line: Social Siren Staff Favorites Part III

Social Siren Staff Favorites Part III: 5 Resources to Streamline Your Bottom Line As a small business owner or manager, you probably wear 72 different hats and put out as many fires throughout the day. There are just so many things to think about, plan and execute. It’s hard to keep up with all the…

Get creative

5 Ways to Ignite Your Creativity: Social Siren Staff Favorites Part II

Social Siren Staff Favorites Part II – 5 Ways to Ignite Your Creativity Some of us are creative geniuses while others of us…aren’t. If you fall firmly in the latter camp, don’t worry, friend – you’re in good company. Fortunately for us, modern-day marvels in the form of free or inexpensive tools can help us…