The Social Siren Blog

Running a business is tough, and we've built this blog to help you overcome every obstacle. We cover it all, from tackling the unexpected to creating effective business strategies.

Jess Riedy, founder and CEO of Social Siren Marketing, talks about business growth, marketing strategy, productivity, and shifting your mindset toward success in weekly episodes designed to help you succeed.

Set goals

4 Steps to Build a Content Strategy for Your Business

4 Steps to Build a Content Strategy for Your Business Having a solid content strategy in place is essential for successful social media growth and marketing. But does the term ‘content strategy’ sound a little scary?   Let’s break it down and talk about what a content strategy is, the reasons you NEED (yes, need) a…

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5 Resources to Streamline Your Bottom Line: Social Siren Staff Favorites Part III

Social Siren Staff Favorites Part III: 5 Resources to Streamline Your Bottom Line As a small business owner or manager, you probably wear 72 different hats and put out as many fires throughout the day. There are just so many things to think about, plan and execute. It’s hard to keep up with all the…

Get creative

5 Ways to Ignite Your Creativity: Social Siren Staff Favorites Part II

Social Siren Staff Favorites Part II – 5 Ways to Ignite Your Creativity Some of us are creative geniuses while others of us…aren’t. If you fall firmly in the latter camp, don’t worry, friend – you’re in good company. Fortunately for us, modern-day marvels in the form of free or inexpensive tools can help us…

Business planner designed for small business

5 Tools to Help You Master Your Marketing: Social Siren Staff Favorites Part 1

The screen is blank, your content calendar is blank, your mind is blank…what to do! If you could use a bit of inspiration to jumpstart your marketing plan this quarter, look no further. Below are a handful of the Social Siren team’s favorite apps and programs for marketing your small business.  From creating a positive…

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What Happens When You Try Something New

Hey there, Small Business Owner! When’s the last time you tried something new in your business? Added a service Updated your space Launched a new product line Designed a fresh logo Adopted a new technology Did something that terrified you because you had no idea what might happen but you knew you had to do…

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What’s So Great About Your Business?

7 easy ways to share what sets you apart from your competition.   Hey there! Jess here, owner of Social Siren Marketing. I have one question for you today – What’s so great about your business? It can be harder to answer than you’d think! And I really want to know…and your future customers do,…

EOE Shoot

9 Simple Ways to Freshen Up Your Social Posts

9 Simple Ways to Freshen Up Your Social Posts Are your social posts stuck in a rut? It’s happened to us all! It is so easy to get caught up in the every day of your business and find yourself at a total loss for post inspiration. There are so many options when it comes…