Jess Riedy, founder and CEO of Social Siren Marketing, talks about business growth, marketing strategy, productivity, and shifting your mindset toward success in weekly episodes designed to help you succeed.
Instagram’s Recent Algorithm Update – What It Means For Your Small Business
“As soon as I have today figured out, tomorrow comes…” A friend of mine told me this phrase when she was in the throes of teaching young children in a 4K classroom, parenting two babies, and generally trying to hold on for dear life. It applies to running a business as well, specifically in regard…
How to Stay Accountable for Your Business Goals
Being your own boss can be great, but it also comes with a unique set of challenges. Are you feeling a bit like being on a boat with no paddle? You’re not alone. One of the biggest challenges you’ll face is staying motivated and on task. It can be tough to stay focused and driven…
4 EASY Steps To Incorporate Video Into Your Marketing Plan
The Buggles’ “Video Killed the Radio Star” debuted in 1979. Although video didn’t actually kill the radio star as the song suggests, video did create a new way for people to experience music. Over 40 years have passed since the earliest music videos transformed how we perceived music from a purely auditory to a multi-sensory…
Colors, Shapes, and Symbols and Your Brand
Color conveys feelings. Interior designers have known for years that color impacts people’s feelings and moods. Color choices are equally important in marketing materials. Bright colors promote a sense of warmth, boldness, and cheerfulness (think McDonald’s yellow, Fanta orange, and UW Wisconsin Badger Red) while cool tones set a mood of creativity and dependability.…
Easy Steps To Real Productivity
Any business owner knows that growing a company takes productivity and focus. But sometimes it’s difficult to stay on task when there are so many distractions demanding your attention. Which happens almost every day. Don’t feel defeated. Here are a few easy tips to help you stay focused and get the most out of…
Beyond Branding: 3 Unexpected Things That Determine How the World Sees Your Business
As business owners, we hear the word ‘branding’ a lot. We hear we need to be consistent with it, it needs to represent who we are, and it’s how our customers recognize us. You may wonder, “what the hell is branding, exactly?” Your “Brand” is how the world sees your business: the impression they get…
Goals That Matter
Goals that Matter: How to create goals that will propel you forward in 2023 There’s no question that setting goals is important for any business. But what goals should you be setting? What will help you achieve the kind of growth and productivity you’re looking for? In this article, I’ll share some strategies for creating…
Finding Your Brand Voice
Finding a distinct and recognizable brand voice can be difficult, but it is an essential part of creating an impactful message and brand. Your brand voice is a part of your online identity, and how you communicate with your customers. Having a distinct voice that resonates with others will help foster stronger relationships. Without one,…
Strategies for Cost-Effective Marketing
Strategies for Cost-Effective Marketing Are you looking for ways to promote your business without breaking the bank? Advertising can be expensive, but it doesn’t have to be. From leveraging social media to investing in inexpensive marketing tactics, there are plenty of options that won’t drain your budget. Here are four ways to save money on…
5 Ways to Step Up Your Branding and Product Photography
If you’re not paying attention to your branding and product photography, you’re missing out on a huge opportunity to improve your business. How many times have you chosen one restaurant over another because the food LOOKED good in the photos? Or went out of your way to visit an antique store that LOOKED cute from…