Finding a distinct and recognizable brand voice can be difficult, but it is an essential part of creating an impactful message and brand. Your brand voice is a part of your online identity, and how you communicate with your customers. Having a distinct voice that resonates with others will help foster stronger relationships. Without one,…
Read More
Strategies for Cost-Effective Marketing Are you looking for ways to promote your business without breaking the bank? Advertising can be expensive, but it doesn’t have to be. From leveraging social media to investing in inexpensive marketing tactics, there are plenty of options that won’t drain your budget. Here are four ways to save money on…
Read More
Brand consistency is so important, but it’s also challenging. Why? It’s not just you. Most businesses initially struggle with it. Building and maintaining a consistent brand is a bit like herding cats—but it’s worth it. Consistency will make your marketing efforts more effective and save you time and money. This episode explores brand consistency, why…
Read More
Email copyrighter and strategist, Joanne Homestead, is back to talk about content for your email. It’s so important that your email offers true value in order to connect with your audience. Joanne discusses the power of storytelling to create real resonance. Tell stories about yourself, your successes, and mistakes. Your audience will especially relate to…
Read More
If you’re not paying attention to your branding and product photography, you’re missing out on a huge opportunity to improve your business. How many times have you chosen one restaurant over another because the food LOOKED good in the photos? Or went out of your way to visit an antique store that LOOKED cute from…
Read More