5 Tools to Help You Master Your Marketing: Social Siren Staff Favorites Part 1

The screen is blank, your content calendar is blank, your mind is blank…what to do!

If you could use a bit of inspiration to jumpstart your marketing plan this quarter, look no further. Below are a handful of the Social Siren team’s favorite apps and programs for marketing your small business. 

From creating a positive first impression to pinpointing the best time to send an email to your customers – aka your fan base – we’ve got you covered. 

What we don’t want is for you to feel like you’re all alone on an island. Join our island and get a head start in taking your small business marketing game to the next level. 

  1. Google My Business – When visitors search for your business, what’s the first thing they see? Make sure your potential customers’ first impression is a good one by updating your hours, location, description and photos. If you do nothing else on this whole list, do this one. It’s simple, fast, and makes your customers’ quest to find you instantly easier. Scott, our website magician, strongly recommends it.
  2.  Convertkit – Grow your audience of fans and stay in touch with them using ConvertKit. While this one is a paid subscription service (after a 2-week free trial), Tracey says it’s worth it. It’s one of the most popular and widely used email marketing platforms out there. If you have (or are trying to grow) an email list of dedicated fans, this might be just the right tool for you.
  3. HubSpot Social Media Blog – one of our favorite blogs to follow is the HubSpot Social Media Blog. They do a ton of original research and are constantly testing out – and sharing – the latest and greatest in social media trends. If you’re even sort of interested in learning how to optimize your social accounts, check this one out. You will learn a lot and be able to test different tactics immediately.
  4. Google Analyticsthis is great for not only monitoring your marketing progress, but also for market research. Regularly checking your website’s analytics can help you troubleshoot problems by looking at metrics such as your bounce rate (how quickly people leave your site). Learn what your audience is interested in, when they are most active, and where in the world they are located. Every business should take the time to familiarize themselves with their Google Analytics.
  5. Social Siren Business Planner – hands-down the best resource to help you reach your business and marketing goals this year! It’s the planner Jess has always wanted but was never able to find. So she made one for herself and ordered some extras so you can get in on it, too. There are a limited number of planners available, so preorder now and it will ship on June 15! 

For a quick reference – to confidently tackle your marketing tasks, try one of these great resources:


Which one is your favorite? What would you add to this list? Let us know in the comments!

Stay tuned for our next installment of the Social Siren Team’s Favorite Things: 5 Ways to Ignite Your Creativity. 

And don’t forget to order your very own Social Siren Business Planner before they’re gone!

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