As business owners, we hear the word ‘branding’ a lot. We hear we need to be consistent with it, it needs to represent who we are, and it’s how our customers recognize us. You may wonder, “what the hell is branding, exactly?” Your “Brand” is how the world sees your business: the impression they get…
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Goals that Matter: How to create goals that will propel you forward in 2023 There’s no question that setting goals is important for any business. But what goals should you be setting? What will help you achieve the kind of growth and productivity you’re looking for? In this article, I’ll share some strategies for creating…
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Finding a distinct and recognizable brand voice can be difficult, but it is an essential part of creating an impactful message and brand. Your brand voice is a part of your online identity, and how you communicate with your customers. Having a distinct voice that resonates with others will help foster stronger relationships. Without one,…
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Strategies for Cost-Effective Marketing Are you looking for ways to promote your business without breaking the bank? Advertising can be expensive, but it doesn’t have to be. From leveraging social media to investing in inexpensive marketing tactics, there are plenty of options that won’t drain your budget. Here are four ways to save money on…
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If you’re not paying attention to your branding and product photography, you’re missing out on a huge opportunity to improve your business. How many times have you chosen one restaurant over another because the food LOOKED good in the photos? Or went out of your way to visit an antique store that LOOKED cute from…
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